Organisational Behaviour and Human Resource Management Southwest Research Paper

Organisational Behaviour and Human preference Management Southwest Airlines - Research Paper ExampleSouthwest Airlines is a easy known nominate in the American aviation industry. It is the largest domestic carrier in United States operating more than 3000 flights a day. The caller-up is a huge success story due to its record continuous profits, even in years when other airlines were suffering. The company was founded in 1971 and since 1973 to 2003 the company never recorded an annual loss. This strong pecuniary record has forced management gurus to study the company in detail in order to control the factors behind its success. Southwest Airlines only flies within United States and even then the company has make extremely well over the past three and a half decades. The friendly organizational civilisation of the company may be one of the reasons behind this tremendous success. In this report Southwest Airlines exit be discussed in great details and a thorough SWOT analysis w ill be conducted. Organizational behavior and leadership within the company will be discussed a unyieldingside with human mental imagery management issues. Details of organizational culture and structure will also be included in the report. In the end future directions of the company will be analyzed and discussion will be make on how it will try to launch its operations globally. Recommendations will also be made at the end. Background Southwest Airline has always used a strategy that is not astray practiced in the aviation industry. The company uses cost leadership approach in its business operations. Since its founding the company has targeted shorter routes and has tried to fly more flights between cities. Due to this approach Southwest Airline has been productive in gaining a significant market share in the country. The company has been successful in big(p) be to an amazingly low level and by doing this it has knocked out its competitors (Bunz & Maes, 1998). With really low fare it is a first choice of cost conscious frequent travelers. The company uses a variety of techniques to lower its costs down and maintains profitability by utilizing its resources in an efficient manner. An example would be the plane of Southwest Airlines where in that respect is no first clique seating available. All the seats are labeled economy class because it allows more seats in the plane. This is one example of how lower costs is achieved by South tungsten Airlines. Southwest Airline has also achieved success because of its inspirational leadership. The CEO of the company for a long cartridge holder was Herb Kelleher. His charismatic leadership is one of the major reasons why the company did well for a long time (Gibson & Blackwell, 1999). The business strategy of the company has been of lowering costs and increasing efficiency, and charismatic leadership blends well with such a strategy. The organizational culture of the company is also commendable. Southwest Air line has a very friendly culture and employees are encouraged to shorten initiatives. Employees are also treated in a good manner and this is what motivates them to work hard. Workers of the company are a major reason why company has always been successful even in tough economic times. Employees are given power to take decisions and this is why they are able to come up with innovative ideas and this helps the company at the grass lineage level. The company only flies short routes with United States and it