Broadway Tavern Customer Satisfaction :: Marketing Management

Table of ContentsAbstract4CHAPTER1.5Description of the Problem..5 line of project..5 background signal of the Problem.5History and Background of the Problem6Scope of the Project.7Importance of the Project7CHAPTER 28Literature Review..8CHAPTER 310 put one acrossk Strategy and information Collection Plan10Summary of Chapter 1 and 2.10Research Strategy10Data Collection Plan11CHAPTER 414Result, Conclusion, and Recommendation..14Summary of Chapter 1,2, and 3...14Summary of Results...14Conclusions.15Recommendation...15References...16 appendix A - Survey Instrument17AbstractCustomer ecstasy is a crucial part of a fortunate business and can buoy make or break a business. Customer delight in the tap house business is an important element, if you do not happen upon the take of your customers they will gladly go to another tavern or bar. The tavern business is unpredictable whereas when times ar good, community argon passage to party and drink. On the other hand, when times are bad, people are going to drink out of anger or depression. So providing majuscule customer service is a must. A tavern isnt bid the business office company where you only have one choice thither are numerous bars to choose from.The purpose of this project is to see if the customers who abide the Broadway Tavern are quenched with the customer service which they receive.In my interrogation strategy in completing my project had one primary objective, my customers much(prenominal) as gender, age, and martial status. The secondary objective was to find out if my customers call for are satisfied. The results of the surveys that my customers at the Broadway Tavern completed show that they are satisfied with the overall service that they receive.Chapter 1Description of the ProblemStatement of Purpose Customer Satisfaction is a crucial part of a successful business and can make or break the business. Customer satisfaction in the tavern business is an important element, if you do not meet the needs of your customers they will gladly go to another tavern or bar. The tavern business is unpredictable whereas when times are good, people are going to party and drink. On the other hand, when times are bad, people are going to drink out of anger or depression. So providing great customer service is a must. A tavern isnt like the power company where you only have one choice there are numerous bars to choose from.The purpose of this project is to see if the customers who patronize the Broadway Tavern are satisfied with the customer service that they receive.Setting of the Problem In the Centralia vicinity (Centralia, Wamac, and Central City) within one townsfolk and two villages there are approximately twenty different taverns or bars.