Chevrolet Case Analysis Essay

Then In the scratch line, Chevrolet positioned it egotism substantively as a theme of quality fomite with deep roots in Americas past. Priding themselves on the traditional representation of the sporty gondola brand, Chevrolet has do corking strides over the years. Firmly entrenching the brand as a key part of the American culture, Chevrolet has made existencey attempts to associate with American sporting events. For example, Chevrolet presentered the AllAmerican Soap Box Derby for a decade. In addition to sponsoring events, Chevrolet also sponsored drivers with their vehicles for racing circuits such as NASCAR. some other subcategory Chevrolet used along with the American theme was patriotism in its promotional aspects.Taglines with the phrases Americas Best Seller, Americas Best Buy, and ilk a Rock, were all famous for reminding consumers intimately Chevys great history as an American leader for automaking. This was perhaps the biggest aspect of Chevrolets branding as a companionship in the United States. However, when it came to Chevrolet as a leading automaker overseas, four values represented the company to their foreign consumers durability, value, practicability, and friendliness. Many of their various taglines surrounding these values createstrong brand cohesiveness. Although Chevrolet has adopted more than of a global brand strategy, it subdued customizes its branding to appeal to certain markets.Now Currently, Chevrolet is making plans to launch modernistic vehicles and continue advertising and promoting their brand to consumers. Despite the give at the beginning of the 2014 year, according to Chevrolets trade leaders,the automaker is not spending more on advertising or incentives than previously budgeted and isnt likely to diverge that strategy (GM Stick with Marketing conception Despite retort USA Today). The plan is to focus on the product and not the advancement of trying to defend themselves as a company. Therefore, there fo rget not be a recall ad and instead there will be just ads showing new products introduced recently.As stated before, Chevrolet is flavor to spend more marketing money and energy on its undecomposedsize pickups and SUVs this year. On the other side, Chevrolet is using the NFL Superbowl in hopes to boost not only national but global aw arness with its ads. Chevrolet continues to also sponsor sports with Chevrolets jersey sponsorship with English soccer club Manchester Unitedwill put the Chevrolet bowtie logo in front of the clubs world(a) fan base of some 700 million people.. (Audi, Chevy and Lincoln Plan to Boost Ad Spending in 2015 AdAge) .Chevrolets current marketing innovations regarding technology with 4G LTE in its vehicles also proves that Chevrolet plans to remain relevant with consumer wants and needs.The GMC ProblemChevrolets biggest problem is in fact its biggest company supporter, GMC. GM is the beginning point for Chevrolet, yet it has been not once but twice in a p osition that jeopardizes the equity of the Chevrolet brand. GMC is the problem for Chevrolet because of their bad publicity regarding the 2008 bailout and 2014 recall crisis thus far. As mentioned before, Chevrolets association and alliance with GMC causes them to have a bad reputation at dates, even with Chevrolets freedom to last on its own as a brand. In the case of GM, the companys bankruptcy and subsequent bailout had the ability to contaminate its four brands of vehicles, in spite of their individual merits. Therefore, Chevrolet has to figure out how they are going to contain with the bad publicity domino effect that falls upon them any time GM fails.RecommendationsEven with a company as successful as Chevrolet, there is always room for improvement. Tactical modifications that can be made to enhance the Chevrolet brands equity to remain substantial while in alliance with GM could be examples of brand decisions to enhance self human body and product loyalty, increasing bra nd value from recognition and taste sensation to brandinsistence for their products, and focusing slightly on marketing strategies for honest and social responsibility if they continue to be a part of GM.Chevrolet is a high quality brand nonetheless, however, they focus on American vehicle tradition where they could take a step back and focus on the consumer. If Chevrolet would reposition a few of their vehicles to show how it would enhance the selfimage of the consumer driving a sporty yet luxurious car, there is a possibility they will get great feedback in sales. Consumers currently are looking for mass customization products that can be used on every level of purchasing decisions. Therefore, it would a smart move for Chevrolet to focus on the consumer even more as the person behind the car (man behind the mask), while still including valuable information about the car itself.