Essays --

To induct its brand personally relevant, surprising, and easy to process, downstairs Armour initially positioned itself as a brand for the next generation of athletes. Instead of sponsoring established athletes, below Armour chose to sponsor up-and-coming athletes to show off their proceeds. In premier(prenominal) endorsement was a deal with a Dallas Cowboys football player who had been at University of Marland with on a lower floor Armours founder. Furthermore, the companys performance do had been spotted on endorsers such as Heather Mitts (soccer), Cam Newtown (football), and Derrick Williams (basketball). As Under Armours sponsored athletes did well, and their teams won games and even championships, its brand started to gain financial aid and visibility. Under Armour gains mass recognition and attract young and unspoilt athletes. The brand got exposure although not every rising star became a sports legend. Under Armour continued to make their returns relevant by elapse upgrading and using technology to let its customers with the best sports gear. Moreover, they took advantage of social media by staying connected with customer and offering the important information about their products. This was how Under Armour did to gain attention from onlookers and made its brand personally relevant. It started from a little-known brand refer to be able to afford some high-profile deals. Its surprising since they started out as small company becoming an constancy dominated by corporate giants such as Nike and were able to make grow and became a serious industry competitor. It made onlookers of sports believing its brand name and quality. Under Armour had a strong brand vision and product was easy to process because they made a clear teaching that they treasured to better all a... ...purchase a top of the line product. The guarantee of the product is also clearly seen on the website because Under Armour wants its customers to feel same(p) they matter and if they are not satisfied with the product then they ordain be repletey refunded. This also shows that Under Armour is very overconfident in their product and truly cares about their customers. Under Armour wants potential drop customers to read their guarantee because a customer that is having a hard cartridge holder making a decision of whether or not to purchase a product will see that they can have a full refund if they are dissatisfied. This provides the customer with a low risk, high reciprocate situation and may influence their decision. Products that are continuously updated through expert advancements, has a strong brand name, and a strong mission statement and guarantee creates trust and loyalty with customers.