Various methods of media that is being used in direct marketing :: Business and Management Studies

Various methods of media that is be apply in manage trade1 IntroductionThis make known is on the various methods of media that is being used indirect market. A list of these Medias was given in which two argonresearched on and explanation on their min applications in directmarketing. Each media should contain its advantages and disadvantagesas well as its application in direct marketing. Direct marketing canbe defined as a onward motion implement that allows focused hearts tobe received by a targeted audience. The main deflection between directmarketing and other promotion is that you can al some qualify youraudience to deliver a message and other promotion is that you canclosely qualify your audience to deliver a message that appeal totheir specific needs. 9th April, 2005Direct marketing is basically selling the products directly to theconsumers without having to go through any distribution channel. It iseither to inform or to educate the consumers with the product that isbeing introduced, also to maintain the relationship with the consumersso as to obtain brand loyalty. To progress to a successful direct marketing,it must have the right media that gives information to the consumersabout the product or service provided by the company.Among the list of media given, we have chosen television receiver andtelemarketing. The most obvious reason for choosing these Medias isbecause of its cost and availability. Both television andtelemarketing are cheap and are easily accessible as almost everyone about the world owns at least one television set and a telephone.2 Report ObjectivesThe objective of carrying out this report is as follows To gab on the two chosen medias main application in direct marketing. To find out the advantages and disadvantages of television and telemarketing. To illustrate by utilise examples from a known campaign how the television and telemarketing might study together as part of a fully integrated marketing plan to achiev e a specific marketing objectives.3 Findings training are founded through browsing on the internet, books andalso articles to understand fail about direct marketing as well astelevision and telemarketing. In this section of the report, therewould be a discussion on what television and telemarketing is. Undereach sub section would have mention the advantages and disadvantagesof both television and telemarketing.3.1 TelevisionTelevision or TV for short is one of direct marketings channels. Itis commonly used by marketers because of its effectiveness and manyadvantages. Television can be defined as a telecommunication systemfor broadcasting and receiving moving pictures and lowering over a